Privacy Policy

1. Information We Collect

When you make a reservation or interact with our website, we may collect the following information:

• Name, email address, phone number, and mailing address
• Payment information (processed securely via our payment providers)
• Booking details including dates, guest count, and property preferences
• Communications you send to us
• Device and browser information, IP address, and usage data collected via cookies

2. How We Use Your Information

We use your personal information to:

• Process and manage your reservations
• Communicate booking confirmations, check-in instructions, and updates
• Process payments and prevent fraud
• Respond to your inquiries and provide customer support
• Improve our website, services, and guest experience
• Comply with legal obligations

3. Information Sharing

We do not sell your personal information. We may share it with trusted third parties only as necessary to provide our services:

• Payment processors (Stripe) for secure transaction handling
• Property management platforms for booking coordination
• Service providers who assist with cleaning, maintenance, or guest communication
• Legal authorities when required by law

Text messaging opt-in data and consent: No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

4. SMS & Text Messaging

Giving us your mobile number is always optional, and we ask for it separately from anything else on a form. If you tick the relevant box, you consent to receive text messages from Traverse Hospitality about your enquiry, your booking or your property.

• Notifications and alerts, and marketing messages, are separate consents. Ticking one does not opt you into the other.
• Message frequency varies. Message and data rates may apply.
• Reply STOP to any message to unsubscribe, or HELP for assistance. You can also call us on (970) 533-3583.
• Consent to receive text messages is never a condition of booking with us or of any purchase.

5. Cookies & Tracking

Our website uses cookies and similar technologies to enhance your browsing experience, analyze site traffic, and understand how visitors interact with our site. You can manage cookie preferences through your browser settings. Disabling cookies may affect certain features of our website.

6. Data Security

We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, or destruction. Payment information is processed through PCI-compliant payment providers and is never stored on our servers.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Booking records are typically retained for seven years.

8. Your Rights

You have the right to access, correct, or request deletion of your personal information. You may also opt out of marketing communications at any time. To exercise any of these rights, please contact us at bookings@traversehospitality.com.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. Your continued use of our services after changes constitutes acceptance of the updated policy.

11. Contact

If you have questions about this Privacy Policy or how we handle your data, please contact us at bookings@traversehospitality.com.